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Blogs, or weblogs, started out as a mix of what was happening in a person’s life and what was happening on the Web, a kind of hybrid diary/news site.

The word “blog” is a shortened version of web logs or weblogs. Besides being shorter and catchier, “blog” seems less likely to cause confusion, as “web log” can also mean a server’s log files.

People maintained blogs before the term was coined, but the trend gained momentum with the rise of automated published systems, which lowered the technical barrier to entry for formatting and organizing posts. Now, self-hosted platforms such as WordPress offer new levels of functionality, with a large ecosystem of talented designers and developers serving the varied needs of millions of users.

There’s a lot of content out there, and most of it just takes up space. When it comes to creating content that converts, you have to consider your audience and what they’re searching for. With our blog marketing services, we create a plan that targets your ideal customer, pinpoints how they search, and helps you create content that actually resonates.

If you’re into digital marketing, then you need to identify marketing blogs that will nudge you to keep at your game.

Blog marketing is the process of publishing and sharing blogs that connect with a specific message, product, service, or brand. Blogs are pieces of content that are more frequently written, published, and updated on websites with the explicit goal of reaching a person or company’s ideal audience. For brands and businesses, a blog serves as a way to share content that is relevant to their product or service, while also providing more “real estate” for them to rank in Google. But blogs don’t market themselves, especially in today’s content-heavy landscape. That’s why it’s so important to have a specific audience in mind when writing, and why brands have to understand how their audience searches.

As the name suggests, “blog marketing” is a form of marketing that’s done with the help of blogs. The marketers use a blog alongside the business website to improve their web visibility and help reach wider markets easily.

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Blog marketing has many advantages for online marketing. Firstly, brand awareness can be enormously strengthened through far-reaching posts on selected blogs. On the other hand, blog marketing provides a platform to positively launch products on the market as part of testing.

Other pluses are high flexibility and speed. Published content can be on the web and depending on topic, circulated on social networks within a few hours. At the same time, marketers can quickly react to topic changes or news and post in appropriate blogs.

All of the major search engines are love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create this. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers.

Customer engagement is an immensely important element of online marketing and branding. Blog marketing is a good way to build trust with your target audience through high quality content that they find relevant. With an active comment section, you will also be able to follow the visitors' responses to your posts, and you will be able to respond directly to their comments, which is huge in building trust and relationships.

Each post that you write is archived on your website. New content from posts can generate new interest. However, its benefits don’t exactly have an expiration date on them. While you might pull in the most views and leads in the earlier days of a post’s life, it will continue to be in search results. Then, its performance will be ranked in search engines and allow for future, potential prospects to access the post from that point onwards.

Blog marketing is cheap. Blogs are easily built into an existing website. Blogs can also be maintained at dedicated hosting sites all over the web for low or no cost. Typically it would be recommended that a web business create their own blog domain for brand awareness purposes. It also looks that much more professional in my opinion.

Closely related to networking, Blog marketing benefits a company by keeping it visible. The next time a customer or collaborating company is in need of your product or services, your business will be foremost on their minds.

Part of the benefits of blogging visibility has to do with links. On-site blogs can link to other areas within your site, but off-site blogs can link directly back to it. As you build your blog presence, you may eventually swap links with other high-traffic blogs further adding to your traffic and search engine results.

Blog marketing is extremely useful for gaining mainstream visibility for your products. Your product line may be the focal subject of your company blog - a place where you educate consumers or prospective customers on product features and use, or a place to debut new additions to your line.

Blog marketing is one way to come down to a more personal level with customers. The voice and style of the blog lets customers get a feel for who you are as a company and whether you are the kind of person they would like to be involved with.

When one individual regularly maintains the blog, customers get to know that person, and feel they have built a relationship with them. The result from this aspect of blog marketing is a more trustworthy, lasting relationship.

Comment features on blogs are ideal ways to get to know your customer base. An engaging business blog is a place to hear kudos and complaints, as well as conduct informal focus groups, determining how else customers needs might be fulfilled. In this new Web 2.0 frontier, healthy customer dialogue is a key ingredient for successful web endeavors.

We have all heard it said, "Content is King" on the Internet. Adding a blog to your site adds to your featured content, providing yet another indexable content source.

Blog marketing is quickly becoming known as one essential wave in a progressive web company's future. The minimal cost, both financially and time-wise, coupled with unlimited potential for exposure and connection make business blogging a no-lose proposition.

Blog content needs to be strategic and engaging, while also resonating with individual readers. Of course, this can be a difficult process to master without the right steps — or plan — in place. At JH-SEO, our experienced blog marketing experts have fine-tuned our 4-step approach to help clients achieve maximum visibility and engagement through blog creation.

As the first part of our process, our blog marketing specialists consider your business, its goals, and its target audience to identify target personas — representative models of your ideal customers. From there, we identify the keywords these personas are most likely to use when searching for your product or service. Then, we utilize these keywords to identify themes and generate topics that will reach each persona individually, with the goal of improving engagement, traffic, visibility, and conversions. The success of your content largely depends on how it resonates with your audience, which is why JH-SEO focuses on holistic, quality blog creation, rather than siloed or “quantity-driven” blog marketing methods.

After personas and keywords are identified, our blog marketing team partners with you to develop a plan for blog post frequency and the vehicles with which to promote your published pieces. We also research, recruit, and manage writers who can provide consistent, informed content using knowledge specific to your industry. Once targeted and strategic blogs are written, JH-SEO takes a hands-on approach to making sure your brand — and the information shared — is accurately reflected. We edit, proofread, check the facts, and take pride in putting our stamp of approval on all blog content we publish to your site.

If you want to drive organic marketing success, you have to produce unique, valuable, and relevant blog content that speaks to your target audience. Our blog marketing services are designed to reach and resonate with a larger audience – especially those who are new to your site or brand. Blog marketing should also improve audience engagement and brand visibility through content shares, links, and discussions on social media. With blog marketing expertise and the use of SEO cutting-edge approaches, you’ll also see increased visibility that drives traffic and conversions. Blogs operate as the voice for your brand and remain at the forefront of a prospective customer’s mind, plus help drive organic traffic. So the real question isn’t if blog marketing is right for your business. It’s “When can we start?”

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JH-SEO is a Marketing & communication consulting company that provides global delivery for Digital, Public Relations, Content, Analytics & Technology. Leveraging our worldwide exposure & proprietary thinking framework, we ensure to answer real-world challenges of the brand by creating data driven, creative & measurable solutions with superior multi-channel experiences.


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