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Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Nowadays, the strategy your business uses to find its target public is completely different from a few decades ago. Content Marketing has become one of the digital era’s most effective techniques in terms of finding potential clients and retaining the ones that have already bought something.

Content Marketing is not only used to attract interested people towards your brand’s proposals, but it is also the best way to transmit your business’s identity and values while enabling you to secure a spot in these people’s daily lives through the use of Social Networks.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

So, to precise, I will say that Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action.

There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with many content marketing ideas every day. You won’t be able to stop seeing opportunities to create content.

"Content is the thing you are using to enable the action of marketing."

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

seo resellers Social Media Marketing :Content marketing strategy comes before your social media strategy.

email marketing services SEO :Search engines reward businesses that publish quality, consistent content.

press release promotion services PR :Successful PR strategies address issues readers care about, not their business.

seo outsourcing PPC : For PPC to work, you need great content behind it.

seo resellers Inbound marketing : Content is key to driving inbound traffic and leads.

seo services Content strategy :Content strategy is part of most content marketing strategies.

seo outsourcing It’s the best way to reach your target audience by offering relevant and quality content to them.

seo services It’s the perfect technique for improving your content, website and commercial proposals’ web positioning

As you may have noticed while reviewing the previous statistics, more and more businesses are understanding the importance of this strategy as a means of reaching their audience on the Internet. It’s for this exact reason that Content Marketing is becoming an irreplaceable tool for brand positioning.

One of the best strategies for getting the max out of Content Marketing is to create your own articles for your blog or website, and then promoting them on Social Networks. Why? Because this enables you to increase web traffic to your site and to offer original and relevant content to your audience.

Email Marketing, which is mailing newsletters and promotions to your audience via e-mail, is an excellent form of keeping your public informed on your content and news as well as spreading your commercial proposals.

Making the creation of videos an integral part of any content marketing strategy is very favorable since this class of content happens to be one of the most shared on Social Networks. Therefore, its recommended to create a YouTube channel (currently the most important video platform) and share your videos from there.

Social Networks are where you’ll be able to find and interact with your audience, which makes it the medium of choice for diffusing your content. Thus, you should remember to optimize your blog or website so that people can share your articles on Social Media.

Furthermore, being that it’s not feasible to generate your own content every day and publish it on Social Networks, it’s important to find qualified sources where you can get relevant articles to share on your channels.

Infographics are so fun and can wake up a marketing strategy with eye-catching content. They’re bright, visually captivating ways to present stats or processes. Infographics are quick and low-cost music to a marketer’s ears.

This infographic about content marketing gives many ways an infographic can make a difference in landing leads. For example, if it doesn't gain that much traction on Twitter or Instagram, try uploading it to Facebook.

If you’ve never created an eBook before, think of them as long-form blog content. They’re not a novel, they’re not a multiple-page ad for your business. Instead, they’re a way to give potential clients valuable information.

Like user-generated content, testimonials and customer reviews are content generated straight from your audience. If you’re operating in a niche market, testimonials give a short synopsis of why your company stands out.

Nike uses testimonials from top athletes to market their shoes. In fact, most of their Instagram and commercial content comes from celebrity endorsements and reviews. Smaller businesses can benefit from adding customer reviews on their website or in emails (because we all can’t have tennis pro Simona Halep take over our social accounts).

This popular content is convenient because it can be enjoyed while taking a break or while on the go. Use a podcast to give the audience useful, thought-provoking information. You can also improve brand awareness, build relationships with audience members, and promote products, services, and partners. Remember it's not a sales pitch, it's offering valuable content to the audience.

While some content marketing agencies serve “cookie-cutter” strategies, JH-SEO customizes your strategy. We understand that your business is unique, which is why our personalized services drive the results you’re looking for, like visits, purchases, and calls.

At JH-SEO, we are a leading Content Marketing Agency in India extending high-quality content marketing services to clients all over the world. The expert content developers and marketers in our team provide an end-to-end solution, starting with a content strategy to the marketing of rich and optimized content, and its distribution across diverse channels to engage the audience and build the business brand. Our focus is on identifying and addressing the gaps in content in the conversion funnel so that your business can avail maximum conversions. We help you leverage the power of words to take your business a notch higher.

A sound strategy is the foundation of a successful marketing plan. We specialize in creating an informed strategy on the basis of market research and audience targeting. Our experts carry out an in-depth analysis to understand your business goals, the market scenario, and the target audience to formulate a strategy that improves organic search visibility and brand awareness. The plan includes an SEO strategy, the relevant channels, resource requirement, and an editorial calendar.

Once a strategy is chalked out, the next step involves the marketing of high-quality, meaningful, and relevant content to match. We have a team of Professional Content marketers who deliver unique and keyword- rich content based on the Google guidelines. We are capable of providing full diversity, including blog posts, articles, and landing pages. Additionally, our experts come up with innovative ideas of presenting unconventional formats such as videos, data visualization, infographics, and more.

The entire process is complicated as it requires seamless coordination between the writers, editors, and marketers. We specialize in content management too as we streamline the entire process, right through ideation to distribution. Our digital marketing specialists have expertise in managing schedules so that optimized content is available at the right time.

Performance tracking is an integral part of content marketing as it indicates the efficacy of the plan as well as reviews its ROI. We employ specialized measurement tools and real-time reporting to analyze metrics such as blog visits, site visits, user engagement, keywords progress, lead generation, customer engagement, etc. Our experts also evaluate the success of the strategy and make requisite improvements to make it better.

JH-SEO is a renowned digital marketing agency that brings high-quality services at your doorstep. We create powerful strategies that align with your target audience and business objectives to bring effective results.

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We want our client to grow and get satisfied, we strongly believes that your growth is our growth.

We have kept PAY PER MONTH or EMI module for payment so you do not worry for the payments, just concentrate on the business.

Talk with our expert team to get complete understanding of the services.

Resellers you can also call and have a business tie up.

Want to know more? Email us on jhseoservices@yahoo.com now and we would be happy to assist you!

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JH-SEO is a Marketing & communication consulting company that provides global delivery for Digital, Public Relations, Content, Analytics & Technology. Leveraging our worldwide exposure & proprietary thinking framework, we ensure to answer real-world challenges of the brand by creating data driven, creative & measurable solutions with superior multi-channel experiences.


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