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Digital marketing, online marketing, internet advertising.....whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses.

So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.






Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the two approaches take different views of the relationship between the tool and the goal.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the two. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.





Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Here are just a few examples:

seo services Your website

seo services Branded assets (logos, icons, acronyms, etc)

seo services Video content (video ads, product demos, etc)

seo services Images (infographics, product shots, company photos, etc)

seo services Written content (blog posts, eBooks, product descriptions, testimonials, etc)

seo services Online products or tools (SaaS, calculators, interactive content, etc)

seo services Reviews





seo services Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!


The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:

seo services Pay-Per-Click Advertising

seo services Search Engine Optimization (SEO)

seo services Social Media Marketing

seo services Conversion Rate Optimization (CRO)

seo services Content Marketing

seo services Email Marketing

seo services Affiliate Marketing

seo services Online Reputation Management


Here are many advantages of digital marketing that will surely help you make the right decision for your business.


With digital marketing, you can have an idea of the exact number of people who have viewed your website’s homepage in real time. With google analytics, you can track stats and information about your marketing website. It will let you know about –


seo services the number of people visiting your business page

seo services their geographic location

seo services the sex, age and interests of the visitors

seo services how much time they are spending on your site

seo resellers the source of traffic from various gadgets

seo resellers website bounce rates

seo how the traffic has changed over time

The real-time data analysis provides you with a better understanding of the effectiveness of your marketing tactics. With access to this information, you can also optimize your marketing budget by investing in the well-performing marketing campaigns.


Imagine you’ve created a product brochure and delivered it to people as an offline content. Does it seem to be convenient enough? The problem is that you have no idea how many people have gone through that or, in the worst scenarios, how many people threw it into the trash! Once you create an impactful visual content, start promoting it on social media. Through such networks, buyers would be able to learn about products and services through influencers and peers. The more engagement you get, the more Google considers your content to be worthy. And in turn, it will boost your SEO rankings with ease. Through digital marketing, you can measure exactly how many people viewed your marketing content. Thereafter, you can collect the contact details of those who download it by using forms. Additionally, you’re also generating qualified leads when people download it. With a solid lead nurturing strategy, you can build better awareness and affinity for your brand.


Converting a customer online is not a big deal. All you need to do is just make your marketing strategy an engaging one. Targeted traffic offers bigger chances for conversion. Unlike other types of advertising, digital marketing lets you have a two-way conversation with customers and leads. Through digital marketing, you can reach out to your customers at any time. Instead of bothering them with multiple phone calls, reaching customers online seems to be a better idea. Just send an email and let them make a purchase and learn more about your organization. From such interactions, important leads can be generated, which would eventually bring an increase in conversion rates.






Digital marketing lets you save your money to a substantial extent. This has the potential to replace costly advertising channels such as television, radio and yellow pages. With email marketing automation, you can boost your leads. Thus, it will allow you to pre-load content and schedule it for sending out the content at key times.


It’s a well-known fact that higher conversion rates can be generated by effective digital marketing techniques. Hence, it will deliver loads of profitable benefits for your business in terms of better and higher revenues. While advertising your brand:

seo services have a good layout that enables easy navigation

seo services use the digital platform to understand customer purchase patterns

seo services offer the right idea that meets the needs of your customers

seo services use multiple digital marketing channels to gather useful data

With better revenue growth expectancy, small and medium enterprises will have better chances of expanding their workforce.


Digital marketing companies optimize conversion rates to achieve maximum Return on Investment (ROI) for businesses. With smarter branding and better revenues, digital marketing can fetch a better ROI than traditional marketing. With effective tracking and monitoring methods, results can be analyzed. It helps the organizations to take necessary measures as soon as possible. With digital marketing, you can generate a steady flow of targeted traffic that gets converted into sales and leads. And, the more your business generates this kind of traffic, the faster you can enjoy your ROI.


Does digital marketing sound as foreign as binary code to you? Don’t worry if you are dealing even with a small industry. The importance of digital marketing also lies in the fact that it lets you compete head to head with big brands and large corporations. From a small vendor to a large powerhouse, digital marketing offers an affordable and effective marketing tactics. Small brands can drive traffic both locally and across the country by reaching out to their target consumers.


The “Internet of Things” is a global ecosystem of interconnected devices – smartphones, tablets and several other gadgets. These can help people interact with each other through the world of web. Digital marketing will prepare your business towards this eventuality. It will promote through every aspect of people’s lives. Your business survival strategy needs to be equipped with this interconnected grid. It will provide you an access window to reach out to targeted audience belonging to this online grid.


Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences. People would trust information about a particular brand if the data comes from people they know. And once you meet their expectations, your brand reputation will go viral. Eventually, it will open new doors of opportunities for reaching bigger markets.






Many people may come and go, but a targeted few will actually make a purchase. If you can target the right kind of people who are going to be your potential customers, the best results will surely come. By implementing smart tactics, like blogging and social media, you can communicate with the target audience. It will help you gain valuable feedback and insights. With these, you can strategize and ensure the survival of your business.


Since digital marketing takes place online, it is accessible to the global audience. Whereas traditional marketing limits you to a particular geographic area, its modern counterpart can help you interact with the customers quite easily. On the other hand, it seems like having your storefront open all day long. And with digital marketing specialists, you can respond to posts promptly on your platforms. It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best. If you’re not yet utilizing the power of digital marketing for your business, you are missing a lot of golden opportunities. Your prospective customers are waiting for you in the digital world. Now that you know how digital marketing can help your business, make the move without any delay.



JH-SEO is a dynamic, versatile and full-service digital marketing agency that doesn’t rely on smoke and mirrors to attract new clients. Instead, JH-SEO trusts its own search engine optimization (SEO) and marketing skills to drive new customers to our website.

We’re not a static company. We don’t limit ourselves to specific industries. JH-SEO has the experience and professionals to build a custom website and use multiple digital marketing services to assist any size company in any industry.

JH-SEO works with you to produce customized digital marketing services and a plan that aligns with your unique business needs. We become an extension of your team, a partner that understands your market and goals, rather than just an agency that executes strategies blindly.

Unlike so many other agencies that use glitz and glamor to close sales and then fail to execute, JH-SEO focuses on client relationships and results. We always deliver substance, not false promises, ensuring we maximize your budget, so you get the most return on investment (ROI).

Our primary focus is to help businesses increase their client retention rate and maximize conversion opportunities. Trust us to give our full commitment to your brand’s digital success. Choose JH-SEO and gain the advantages (and so many more digital marketing solutions). And contact us for your digital marketing project.


digital marketing services




We want our client to grow and get satisfied, we strongly believes that your growth is our growth.

We have kept PAY PER MONTH or EMI module for payment so you do not worry for the payments, just concentrate on the business.

Talk with our expert team to get complete understanding of the services.


Resellers you can also call and have a business tie up.

Want to know more? Email us on jhseoservices@yahoo.com now and we would be happy to assist you!







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JH-SEO is a Marketing & communication consulting company that provides global delivery for Digital, Public Relations, Content, Analytics & Technology. Leveraging our worldwide exposure & proprietary thinking framework, we ensure to answer real-world challenges of the brand by creating data driven, creative & measurable solutions with superior multi-channel experiences.










JH-SEO - SEO, WEBSITE DESIGNING, BLOGGING AND DIGITAL MARKETING COMPANY

Email us : jhseoservices@yahoo.com